Client Case Study
Etika
Branding, Web Design, Website Development, SEO, WIX Training
MEET
The Client
Etika is a Corporate Social Responsibility (CSR) Consultancy offering 1:1 consulting, workshops and training courses to support human rights managers following the guidelines and requirements in Germany. Implementing training and building awareness and skills with employees and suppliers. ETIKA was created in 2020/2021 out of the desire to break the often abstract and complex topics down for companies. They wanted to offer more practical, hands-on and impactful support for SMEs.
With a deep passion and desire to empower CSR-professionals and buying teams to tackle human rights and labor standards with competence and more ease, Etika is working towards becoming the go-to-platform for SMEs when it comes to responsibility within the supply chain.
Etika
What They Needed
Federica approached us to redefine Etika’s brand and website after a key co-founder departed, leaving her as sole CEO. Etika specializes in CSR compliance, helping German SMEs navigate the Due Diligence Supply Chain Act and upcoming EU regulations. She needed a fresh visual identity that reflected her new direction and connected with industry professionals like supply chain managers and HR directors.
The website had to be easy to use, mobile-friendly, and SEO-optimized, with dedicated sections for self-guided training courses, resources, and expert contacts. Additionally, Federica wanted ongoing support to manage her site, refine her marketing and pricing strategies, and develop an effective content plan.
Etika
What We Did
We created a modern logo and cohesive brand identity using a warm peachy-orange and deep blue palette to symbolize unity, professionalism, and sustainability. The design incorporates circles representing synergy, paired with clean, confident typography.
The website was designed with a simple, intuitive structure focused on user experience, featuring a course platform, resource library, and expert directory. It’s fully responsive and optimized for SEO.
Beyond design, we provided coaching on Wix website management, copywriting, SEO best practices, and marketing strategy adjustments to empower Federica to maintain and grow Etika’s online presence independently.
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