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  • Writer's pictureNicole Du Guay

Choosing the Perfect Website Platform for Your Business: Top 5 Recommendations!

Creating a website for your business is a crucial decision, but with so many options out there, it can be overwhelming. Don't worry, I'm here to help! Let's dive into the top 5 website building platforms that cater to everyone, from tech novices to wizards in the making.

Before we get started, let's clarify why you need a website. While some industries can do without one, if you want to grow your business, a website becomes essential. To make the right choice, take a moment to answer some key questions:

  1. Purpose: What's the primary goal of your website? Is it for sales, bookings, blogging, showcasing your portfolio, or offering downloadable documents?

  2. Functionality: Consider what features you need now and in the future. How will your website grow alongside your business?

  3. Target Audience: Who is your ideal client or target market? Understanding your audience helps tailor your website to their needs.

  4. Competition: Look at your competitors and identify any gaps you can fill to stand out.

Now that you have clarity on your website goals, let's explore and countdown the top 5 website building platforms that can take your business to new heights (Number 1 is my preferred platform!):

5. WordPress

For those willing to invest some effort, WordPress offers incredible flexibility and customization options. While it requires more technical knowledge, it's adaptable to all types of businesses. But remember, maintenance can become time-consuming, and you may need to handle frequent updates and coding so this platform is not for the faint of heart (or budget!).

4. Shopify

If you're all about e-commerce, Shopify is your go-to platform. Its customizable templates and user-friendly editor make it easy to create online stores. Perfect for physical and digital products, drop shipping, and made-to-order businesses. Don't forget to explore its seamless integration with shipping providers!

3. Weebly

With its drag-and-drop interface and range of templates, Weebly is a breeze to use. Originally a blogging platform, it has evolved into a dynamic website builder. Great for pop-up shops, small e-commerce stores, and blogging sites. Just note that it might not suit long-term growth plans due to its limited advanced features.

2. Squarespace

Known for its clean and modern templates, Squarespace is incredibly user-friendly. While it might be limited in design flexibility, it automatically optimizes your site for a mobile-friendly experience and seamless SEO. Beginners will love its quick learning curve, making it perfect for service-based businesses and digital products.

This is usually my number two platform choice for my clients. It's ease-of-use means I can easily teach you how to use the platform yourself for minor updates, saving you loads of time and money on website maintenance retainer fees. However the design restrictions might not be suitable for all business types.

1. Wix

This platform offers the best of both worlds – holistic design flexibility and an easy drag-and-drop approach. With its intuitive design tools and customizable templates, creating professional-looking websites is a breeze. No coding knowledge required! It's ideal for service-based businesses, digital products, memberships, and courses. Plus, Wix makes SEO optimization super easy!

This is usually my number one platform choice for my clients. It's ease-of-use means I can easily teach you how to use the platform yourself for minor updates, saving you loads of time and money on website maintenance retainer fees (more on why I don't offer website maintenance retainers in another post!)

While these are the top 5 contenders, there are many other options out there. Remember to research each platform thoroughly and align it with your specific business needs and preferences. By choosing the right website platform, you'll be well on your way to scaling your business and delighting your customers! Happy building!

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